Recently we talked about split testing to get more responses from women on dating sites. There is one more thing you need to do to get more responses from women – track your split tests.

I’m not going to geek out on you in this article. We’re going to go over just the essentials so you know the easiest way to track your split tests so you can quickly identify what gets the most responses.

Split testing seems simple enough – you test two emails (or profiles or whatever) against one another to determine which one gets more responses.

By doing that you’ll experience an immediate increase in responses from women, but the real value of split testing comes when you break down those results over a few weeks or months.

Compiling the information you get from your split tests allows you to spot trends in what is working and gives you clues about other things that might work too.

I’ve tried some crazy things that have worked very well, but I never would have given them a shot had I not tracked the results of my split tests.

When you combine split testing and tracking, you’ll quickly find the best emails, and once you do, you won’t have to write more emails until you get the bug to do so, or your emails stop working.

Let’s go a little deeper on how to track your split tests.

Just The Facts, Sir

In this article I refer only to tracking email split tests, but you can track other things too, like your profile wording, profile pictures, headlines in your profile, ways to ask for phone numbers, second emails, no response emails, text messages, etc.

Let’s start with a definition of “tracking.”

Tracking is simply another word for logging information. However, tracking goes one step further than logging by arranging the information in a specific order that allows you quickly make comparisons.

The easiest way I have found to track emails is by putting the information into a spreadsheet.

I use Microsoft™ Excel but if you don’t have this software you don’t need to buy it. You can get free spreadsheet software at openoffice.org that is comparable to Excel.

The purpose of using spreadsheet software is so you can easily log information into a few categories. Then, once you have tracked the information for a few weeks or months, you’ll be able to easily track trends.

There are a few categories you’ll want to create in your spreadsheet:

• Date of when you send the first email to a woman
• Screen name of the women you email
• Title of the emails you’re testing
• Any differences you’ve made to the emails
• The woman’s response (most important)

This might look like a lot of information, but it’s actually quite simple.

Let’s break down each of these categories.

Date of when you sent the first email to a woman – You’ll want to track the date you send first emails because it determines the flow of the rest of the emails.

If a woman doesn’t respond to an email, you’ll wait three days before sending her the next email in your sequence. Tracking the date prevents confusion over when to send the next email.

Logging the date will also allow you to identify certain parts of the week, month and year that work better at getting responses. For example, you’ll get a lot more responses around certain holidays. In a future article we’ll talk about the best day to send a woman the first email.

Screen name of the women you email – Logging women’s screen names allows you to quickly identify which women you have emailed and which emails you have sent to each woman.

This is also important because it’s very easy to mix up which women you have emailed once you have been on a dating site for a few months. Emailing a woman the same emails twice is tacky and a waste of your time.

Title of the emails you’re testing – Logging the titles of the emails you send is critical because it allows you to determine which emails are getting the most responses.

When you factor in that you can send each woman three to four different emails, and each email can have two versions, you can very quickly get lost in data if you don’t track the names of the emails.

This probably sounds much more intimidating than it actually is in practice. Stick with me and I’ll show you a screen shot that will greatly simplify this.

Differences you’ve made to emails – Even though you’ll be sending out template emails, many times you’ll make small changes to the emails. You’ll want to track these changes because some of them get higher responses than others.

You can implement those changes into your templates to get higher responses.

The woman’s response – This is the most important information you’ll log into your spreadsheet.

Observing how women respond to different emails is the most valuable information you’ll track because it gives you the emails that get the highest responses.

You can then send those emails over and over to new women. This is how you consistently meet women on dating sites and the whole purpose of split testing and tracking your emails.

Putting in a little work in this one place will allow you to meet many women later. You’ll have to conduct multiple split tests, but once you find some good emails, you’ll be able to meet women forever without having to come up with anymore emails.

If your emails stop working, you can repeat this process to create other emails that get high responses.

A Visual Example of Tracking

Here is an example of how I log my information into a spreadsheet using the categories I described above. (Click on the image to see a bigger and clearer version.)

This information is just an example, but it reflects how I really track my information.

To save space I used only four women, but when you log your information your spreadsheet should have more women.

I recommend sending each version of an email to 10 to 20 women when conducting split tests to accurately determine which email performs better. See my article about split testing for more information.

I tried to simulate how women actually respond in this spreadsheet. You’ll notice a few of the example women emailed back but didn’t give their numbers until two more emails.

That’s somewhat normal and demonstrates why you should continue emailing using all of your emails until you get a number. (I stop emailing a woman after I have sent her three emails without receiving a response from her.)

Don’t worry about the particular names of the emails, they are just examples; however, notice how I named specific emails to keep track of them.

In this example the only two emails being split tested are the first emails. The other emails (Haha! Mod 2; 2nd Email Template; and Adventure Mod 4) stay the same. This ensures you’re testing only one variable.

If you wanted to conduct split tests on the other emails, the only difference in your sequence would be those emails.

For example, if you wanted to split test the email “Haha! Mod 2” against another email, you would keep every other email you send women the same except “Haha! Mod 2” and the email you’re testing against it.

The Big Picture

I know this might seem very intimidating, but the take-home lesson is you want track the split tests you conduct so you can identify which emails get the most responses.

Without tracking the information from your split tests, it quickly gets way too confusing to determine which emails get the most responses because there is too much information.

Once you identify some good emails, you can simply copy and paste those emails to meet more women. It’s really as easy as that.

And it doesn’t take very long to find good emails.

Take the information I’ve given you in this article and start using it immediately.

You’re on dating sites because you want to meet more women, and this is how to do it.

I’m certain if I didn’t split test and track my emails, there is no way I would be able to meet all the women I do.

Split testing and tracking your emails is the “magic bullet” of online dating. Do it and you’ll meet more women. Period.

See you next week,

Brandon Duran

This entry was posted on April 6, 2010 at 9:56 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.